Ltd. and MIXI Corporation to build a sports AI video analysis platform.

(Head office: Chiyoda-ku, Tokyo; CEO: Scott Atom), in collaboration with MIXI Corporation (Head office: Shibuya-ku, Tokyo; President and Senior Executive Officer: Hiroki Kimura), has launched an initiative to build an analysis platform that uses AI to analyze sports game footage and other data for tracking and event detection. (headquartered in Shibuya-ku, Tokyo; Hiroki Kimura, President and Senior Executive Officer; CEO) to build an analysis platform that utilizes data such as tracking and event detection.

Outline of Initiatives

MIXI, Inc. provides communication services that people enjoy with their friends and family, and is currently promoting its business in three main areas: sports, lifestyle, and digital entertainment. In recent years, the company has been focusing on business growth in the sports domain, developing its spectator business (management of the professional sports teams FC Tokyo and Chiba Jets, etc.) and betting business (provision of platform services for car ticket sales, etc.). In addition, the company is leveraging its expertise in technology and entertainment to improve the competitiveness of each sport and develop the viewing experience.

This initiative will utilize AI technology to enhance the acquisition and analysis of game and player data, which has traditionally been done manually or in a fragmented manner. This will enable more detailed and rapid decision-making in tactical planning, player performance evaluation, and team strengthening.

MIXI will continue to create new value in the sports domain through further research, development, and service deployment.

About MIXI Corporation

Company name: MIXI Corporation
Established: 1999
Location: 36F Shibuya Scramble Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo 150-6136, Japan
Representative: Hiroki Kimura

MIXI's mission is to "expand rich communication and wrap the world in happy surprises. With this mission, MIXI provides communication services such as "mixi", "Monster Strike", "Family Album Mitene", and "TIPSTAR" for friends and family to enjoy together. In the spirit of "User Surprise First," our mission is to contribute to the realization of an emotionally rich and communicative society by continuing to create places and opportunities that not only connect people, but also "connect the heart," which leads to deeper, richer communication. We will contribute to the realization of an emotionally rich and communicative society.

The MIXI name, related trademarks and logos are trademarks and registered trademarks of MIXI Inc.